{"product_id":"root-cover-up-color-wow","title":"Root Cover Up- COLOR WOW","description":"\u003ch2 class=\"productSubtitle\"\u003eInstantly cover grays, touch up highlights, fill in sparse areas\u003cbr\u003e\u003cbr\u003e\n\u003c\/h2\u003e\n\u003cdiv class=\"ProductMeta__Description\"\u003e\n\u003cdiv class=\"Rte\"\u003e\n\u003ch3\u003e\u003cstrong\u003eWHY IT'S WOW\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eEasy, instant, precise: just press, no mess!\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTemporary color stays until shampoo’d out (you can swim in it!)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eReflective mineral powder for a multi-dimensional, natural look\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNever stiff, sticky, or waxy like mascaras, crayons and sprays\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGreat value! 6 months to 1 year usage for one compact\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eOur root concealer has no waxes, no dyes, no PPD’s + cruelty-free\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003cbutton class=\"Collapsible__Button Heading u-h6\" data-action=\"toggle-collapsible\" aria-expanded=\"true\"\u003eHOW TO USE \u003cspan class=\"Collapsible__Plus\"\u003e\u003c\/span\u003e\u003c\/button\u003e\u003c\/h2\u003e\n\u003cdiv class=\"Collapsible__Inner showInnerCollapse\"\u003e\n\u003cdiv class=\"Collapsible__Content\"\u003e\n\u003cdiv class=\"Rte\"\u003e\n\u003cp\u003e\u003cspan class=\"metafield-multi_line_text_field\"\u003e1. Apply to dry hair.\u003cbr\u003e2. Load up small end of brush with powder.\u003cbr\u003e3. Use free hand to pull hair flat and taut against head, and press brush down firmly into roots, starting from scalp and working out.\u003cbr\u003e4. Do not use a sweeping motion.\u003cbr\u003e5. Apply more powder as needed.\u003cbr\u003e6. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Proper Haus","offers":[{"title":"Platinum Blonde\/ Light Blonde","offer_id":51992259166424,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true},{"title":"Dark Blonde","offer_id":51992259199192,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true},{"title":"Dark Brown","offer_id":51992259231960,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0785\/6698\/1848\/files\/IMG-1132.webp?v=1784213037","url":"https:\/\/www.properhaus.co\/products\/root-cover-up-color-wow","provider":"Proper Haus","version":"1.0","type":"link"}