soft hair starts here with this nourishing shampoo, conditioner + mask routine.

who it's for

medium to thick hair types seeking nourishment.

why it's special

real results backed by clinical proof + infused with our signature superfruit. this 3-piece system includes:

• full size​! normcore signature shampoo + conditioner​: a nourishing wash duo that gets hair clean, soft + 7x more conditioned.* ​
• travel size​! soulfood nourishing mask​: a rich, nutrient-packed mask for next-level softness + 11.4x more moisture.**